About Us

Who We Are

Designing The Future of Learning

Built on the theories and research of a mildly dyslexic semiotic futurist, Dr. Rich Melheim, and outlined in his book “RICH Learning: Brain-based Learning on Arts-based Platforms,” we study the science of optimal learning on a molecular, cellular, structural, bodily and environmental basis. Then we design to send curious teams of MetaEduNauts on quests of joyful, suspenseful, team-based discovery and mastery with games, music and the arts at the core.

Together with our non-profit sister organization, RICH Learning International led by Dr. Wm. C. Nelsen (Scholarship America, Families of Freedom Awards, US Dream Academy), RICH Learning is ready to bring “access to excellence” to children, youth and adults across the globe. To do this, we have collected and befriended an eclectic cadre of brilliant Mentors and Friends from Harvard to Hollywood to Bollywood to Dubai to Addis Ababa to Singapore to London to Seoul and multiple points in between.

GUIDING PRINCIPLES

At RICH Learning innovation is not about chasing trends — it’s about solving attention and retention problems with a deep understanding of the neurology of optimal learning, gaming mechanics and the psychology of motivation.

Our Mission

To shape the future of world education for the post-Guttenberg AI Generation

Our Vision

To become the global standard for human-centered learning in the AI era—powering a new category of education that scales creativity, collaboration, and ethical intelligence alongside advanced technologies.
Our Story

Our journey began with a simple question

We didn’t start RICH Learning as a product or platform.
We started with a problem.

Why do so many learners lose curiosity — even when they’re capable, intelligent, and eager to explore?

Education systems across the world were optimized for control and testing, not for how the human brain naturally learns.

 

Explore our approach

In the brain-scan on the left above, note how only about 1/4 of the brain is awake and active after 20 minutes of sitting. The linguistic and phonics centers above the left ear are mildly active and ready to learn. Now notice the scan on the right. More than 3/4 of the brain is wide awake and ready to learn after 20 minutes of movement. Most of what was mildly active prior to exercise is now red-hot to learn!
What does this mean? Getting your body pumped up prior to learning engages significantly more of the brain in the process.

Second, we design music, dance, art, theater, motion, emotion and games into the learning process to deliver significantly more…

Oxygen
We design learning experiences that pump oxygen into the brain to sharpen focus and attention, keeping the learner fully engaged.
Glucose
Fuel the brain with nutrient-rich experiences that boost memory and retention, turning curiosity into long-lasting understanding.
Dopamine
Inject joy and reward into the learning process so learners feel pleasure and motivation while mastering new skills.
Adrenaline
Activate wakefulness and embed learning deeply from short-term moments into long-term mastery through immersive engagement.
Noradrenaline
Enhance blood flow to the brain for heightened focus and attention that drives deeper learning and lasting mental clarity and awareness.
BDNF
Boost brain growth and connectivity with experiences that foster new neurons, stronger neural links, and greater cognitive capacity.

And significantly less Cortisol – Less stress, better sleep, less cellular inflammation, better immunology, less irritability, better memory consolidation and a whole lot more!

The mind behind RICH Learning

“ RICH Learning is led by Dr. Rich Melheim, an  internationally respected educator, researcher, author, and creative futurist who has devoted more than three decades to transforming how the world learns. A pioneer in arts-based and brain-based education, Dr. Rich has inspired thousands of students, teachers, and innovators worldwide through his groundbreaking work.”

Dr. Rich

Founder RICH Learning

Trusted by Global Partners

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Dr Rich Melheim
Founder
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Arron Goolsbey
Chief Gaming Strategist

Team Members

A diverse collective of educators, scientists, artists, designers, and technologists united by one belief:

Learning should feel alive.

Our team brings global experience, interdisciplinary thinking, and a shared commitment to redefining education for the future.

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David Mark Peters
COO
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Ken Greatbatch
Chief Finance Strategist
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